|
What is Email Marketing?
Have you ever gone to a website and signed up for a newsletter or requested to be put on a mailing list? In doing so, you authorized the owner of the website or blog to send you information via email.
Professional email marketers understand the value of being able to stay in touch via email and they respect their prospects by sending information of value.
How It Work?
Marketing experts agree. It takes between 7 and 11 positive encounters before a potential customer is receptive to your offer. Email Marketing allows you to do just that with either a newsletter or an auto-responder.
1. Offer Something Of Value
In order to create an email marketing campaign, you have to start by acquiring an email address. You do this by directing potential buyers to your website and offering them something of value in return for their name and email address.
|
|
Read more...
|
|
|
Local Search Optimization |
E-mail |
|
What Is Local SEO?
Local Search Engine Optimization or SEO is the process of optimizing your website or blog for local search. If you’re just getting started, the idea of search engine optimization might sound a little intimidating, and it can be. So, before you read the next paragraph, take a deep breath, get a cup or coffee or a beer and relax. I’m going to show you five things you can do to start making your Hawaii website easily findable.
|
|
Read more...
|
|
Pay Per Click Advertising is one of the most common forms of advertising on the Internet. Advertisers place ads on search engines, websites and blogs and only pay when a potential customers click on their ad.
How It Work?
There are three main components to a successful PPC advertising campaign.
1. Landing Page
You start by creating a web page or landing page with compelling copy and upload it to the Internet. This is the web page your visitors will see when they click on your ad. The goal of this page is to sell your product or service or invite your visitors to give you their name and email address in return for something of value. You could offer a free ebook, white paper, mini-course, software program, discount on future purchase, etc.
|
|
Read more...
|
|
|
Social Bookmarking |
E-mail |
|
What is Social Bookmarking?
There is no substitute for a good example when it comes to understanding Social Bookmarking. So, for the sake of example, let’s assume that you sell coffee and you want to become the most knowledgeable coffee seller on earth.
|
|
Read more...
|
|
What is a blog?
A blog is nothing more than a website on steroids. As a matter of fact, the Internet Marketing Association of Hawaii website is a blog. A blog allows you and your visitors to communicate in ways that are not available on a standard website. For example …
With a blog you can
- Easily add new content to your site without the help of a technician.
- Allow people to make comments and give you feedback from any computer in the world.
- Build your web presence for free and maintain it yourself.
- Easily create links to other websites, including your own.
- Add thousands of cool widgets and gadgets to your blog to enhance the experience of your viewers.
- Add new content to your blog from any computer in the world that has access to the Internet.
|
|
Read more...
|
|
|
